An entitled customer is typically someone who expects special treatment, instant gratification, or exceptions to clearly stated policies—regardless of the effort or people behind the product. Their view of value tends to be purely transactional, often overlooking the craftsmanship, thought, and constraints involved in making something meaningful.

Entitled behavior might look like:

• Demanding discounts, faster shipping, or custom service without regard for fairness or sustainability

• Refusing to read available information, then blaming the brand when things don’t go as they assumed

• Treating the team behind the product like personal staff, rather than people with boundaries and dignity

• Expecting handcrafted products to be flawless like factory-made items, without appreciating their human touch

• Insisting that the customer is always right, even when being rude or dismissive

• Expecting the product they want to be available when they want it—regardless of the time, energy, or resources it takes to design, make, and restock

To be clear—voicing concerns or giving feedback isn’t what we mean by entitlement. Constructive input is always appreciated and has helped us grow. But when demands override empathy, and expectations ignore context, it begins to chip away at the spirit of what we’re building.

Smart Doll wasn’t created to meet mass-market expectations. We don’t operate on a traditional retail model, and we don’t intend to. We’re a small team crafting with care and intention—at a human pace—so we can maintain the quality and values that matter to us and to many of you.

That said, we also understand that not everyone vibes with our approach—and that’s totally okay. For those who find our practices questionable or simply don’t agree with how we do things, we’ve created some Boycott Smart Doll images. You’re welcome to use them however you like—print them on badges, T-shirts, posters, or even your aircraft if you happen to own one. Monetize them too if you want. If you’re going to step away, at least go out in style.

No hard feelings—we’d rather see Smart Doll in homes that appreciate what it stands for than in the hands of folks who don’t.