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Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.
「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。
You are ordering a Simplicity Kit
You are ordering a Simplicity Kit
Smart Doll in Tea
Select Select Body Type Body Type
¥42,000
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Japanese yen
About, at today's rate
Important Important
6 quick questions, so you know exactly what you're getting.
The internal Evolve frame of a Smart Doll provides tactile and audible feedback when posed, which means:
That's right.
Smart Doll wigs fit snugly, which may leave permanent marks on the head (usually hidden by the wig). They may also appear balding at first because:
That's right.
The "skin" of a Smart Doll features characteristics such as birthmarks, stretch marks, dents, and air bubbles on the surface because:
That's right.
The limbs of Smart Doll are not of equal shape or length, meaning:
That's right.
Smart Doll faces are asymmetrical because:
That's right.
Would you like to see this checklist again next time you add a doll to your cart?
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.
「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。
You are ordering a Simplicity Kit
You are ordering a Simplicity Kit
During my corporate years, I was Website Manager at Amazon, working with the rest of the management team to prioritize resources and roll out features on the consumer website.
Every so often a friend would ask, “Hey Danny, someone asked me about making a website for their business. You look after the Amazon site, so you must know a thing or two about it?” I wasn’t really looking for extra work. I was happy at Amazon and already had a decent side income from affiliate websites. So to the first request I said, “OK, if you really want a website, it’s going to cost you X million yen.”
To my surprise, they said yes. I wasn’t about to turn down a few million yen (1 million yen was about 10,000 USD at the time) for a website, so I took the job. I remember rushing around on the trains to meet the client after work, and walking up a hill in Meguro on a summer evening wondering where all this was going to lead.
More and more requests came in, until I couldn’t keep up with my job at Amazon and build websites at night. So with the help of Google Sensei, I put together a remote team of developers and designers, and I ended up doing more project management than programming or design.
With all that extra income, I’d have been crazy to declare only my earnings at tax time. I was effectively running a company on the side, so I needed to declare my expenses too. That’s why I set up my first business, a sole proprietorship.
A sole proprietorship lets you declare your expenses as well as your earnings. If I use 25% of my home as an office, I can declare 25% of my rent or mortgage. If 90% of my internet use is for work, I can declare 90% of the cost. You only pay tax on the profit. Make 1,000 USD and declare 800 USD of expenses, and you’re only taxed on 200 USD.
I can’t stress this enough: if you earn anything on the side, declare it (that’s called “the law”), and declare your expenses too (that’s called “being smart”). Ask Google Sensei about sole proprietorships to learn more. If you have a full-time job, like I did at Amazon, and earn on the side, say selling on Etsy, you declare the combined income. In my case I’d been overpaying tax compared with my expenses, so the tax office actually refunded me. I wouldn’t have got that money back if I hadn’t declared my side income and expenses. Play fair with the tax office and it plays fair with you.
By then I knew I wanted my own company someday, and I set myself the goal of starting one by the age of 35. That sole proprietorship was the beginning of everything and would become our future, so I called it Mirai, which means “the future.”
I later moved to Microsoft, which was the last time I worked for someone else. I really wanted to do my own thing, so I left corporate life. Mirai became an incorporated company, and I started out doing web consulting for companies like Disney Japan and Columbia Japan.
Meanwhile, I was building a platform that would let me scale the business without many people. The idea was one platform that could do everything from e-commerce to communities to publishing, so the only difference between one client’s site and another’s would be some settings and a few CSS and PHP templates. I called it Mirai Gaia. Gaia is an Ancient Greek poetic word for “Earth,” because I wanted clients all over the world to use it.
I’d made good money from my side business, so I didn’t think selling Mirai Gaia would be hard. I’d once made millions of yen from a single website, and with a platform this powerful and my connections, I was sure I could sell at least one license a month. How wrong could I have been…
By 2007, nobody wanted a website when they could do the same thing on social media like Facebook. I made countless mockups and visited company after company trying to sell the platform, but nobody was interested. I was writing about life in Japan on my blog at dannychoo.com at the time, but I didn’t really talk about the hard parts.
I hired someone who quickly lost interest in the company’s vision. They didn’t do much apart from spend time on Flickr, and I ended up paying other developers to do the work they should have been doing. I’d argue with my wife to defend them, even though I knew full well they weren’t working. I was afraid that if I let them go, my company would become one of the 90% of startups that fail.
My wife and I even talked about selling the house to keep the company going. I remember going for a walk alone one evening to clear my head. My body felt heavy, and I thought about just stopping, sitting down on the ground and staying there. The light at the end of the tunnel was as dim as it could be.
Then I remembered something I always told my readers: “Identify and live your passion and the rest will just follow. It always does.” Why wasn’t I living by it myself? Back at my desk, I said it out loud: “Identify and live your passion and the rest will just follow. It always does. Something always leads to something. Nothing always leads to nothing.” The light got a little brighter. I still didn’t know how long the tunnel was, but as long as I could see the light, I kept going, because I knew it would lead to something.
Good Smile Company makes figures, and many of you will know their Nendoroid series. I got to know the boss, Aki-san, through writing about his products on dannychoo.com, and we’ve been good friends ever since. He even made a Nendoroid of my mascot, Mirai Suenaga ;-) I said to him, “Let me build the Good Smile Company website. I’ll do it for free. Maybe just send me a figure or two every month.”
Aki agreed, and we launched goodsmile.info on Mirai Gaia. It still runs on the platform today. Once word got out that a company as respected as Good Smile Company was using Mirai Gaia, other anime companies wanted in too, and I eventually had paying clients including Konami, Kadokawa, Bushiroad, King Records, Dentsu, Sega Sammy and ASCII Media Works.
The peak of Mirai Gaia’s client list marked the start of my next life project, which would change everything all over again. That project was Smart Doll.
Without Mirai Gaia there would be no Smart Doll. We simply wouldn’t have had the foundation to take on a project that complex. So now we have Mirai and Gaia as Smart Doll characters, representing the foundations of where we began.
During my corporate years, I was Website Manager at Amazon, working with the rest of the management team to prioritize resources and roll out features on the consumer website.
Every so often a friend would ask, “Hey Danny, someone asked me about making a website for their business. You look after the Amazon site, so you must know a thing or two about it?” I wasn’t really looking for extra work. I was happy at Amazon and already had a decent side income from affiliate websites. So to the first request I said, “OK, if you really want a website, it’s going to cost you X million yen.”
To my surprise, they said yes. I wasn’t about to turn down a few million yen (1 million yen was about 10,000 USD at the time) for a website, so I took the job. I remember rushing around on the trains to meet the client after work, and walking up a hill in Meguro on a summer evening wondering where all this was going to lead.
More and more requests came in, until I couldn’t keep up with my job at Amazon and build websites at night. So with the help of Google Sensei, I put together a remote team of developers and designers, and I ended up doing more project management than programming or design.
With all that extra income, I’d have been crazy to declare only my earnings at tax time. I was effectively running a company on the side, so I needed to declare my expenses too. That’s why I set up my first business, a sole proprietorship.
A sole proprietorship lets you declare your expenses as well as your earnings. If I use 25% of my home as an office, I can declare 25% of my rent or mortgage. If 90% of my internet use is for work, I can declare 90% of the cost. You only pay tax on the profit. Make 1,000 USD and declare 800 USD of expenses, and you’re only taxed on 200 USD.
I can’t stress this enough: if you earn anything on the side, declare it (that’s called “the law”), and declare your expenses too (that’s called “being smart”). Ask Google Sensei about sole proprietorships to learn more. If you have a full-time job, like I did at Amazon, and earn on the side, say selling on Etsy, you declare the combined income. In my case I’d been overpaying tax compared with my expenses, so the tax office actually refunded me. I wouldn’t have got that money back if I hadn’t declared my side income and expenses. Play fair with the tax office and it plays fair with you.
By then I knew I wanted my own company someday, and I set myself the goal of starting one by the age of 35. That sole proprietorship was the beginning of everything and would become our future, so I called it Mirai, which means “the future.”
I later moved to Microsoft, which was the last time I worked for someone else. I really wanted to do my own thing, so I left corporate life. Mirai became an incorporated company, and I started out doing web consulting for companies like Disney Japan and Columbia Japan.
Meanwhile, I was building a platform that would let me scale the business without many people. The idea was one platform that could do everything from e-commerce to communities to publishing, so the only difference between one client’s site and another’s would be some settings and a few CSS and PHP templates. I called it Mirai Gaia. Gaia is an Ancient Greek poetic word for “Earth,” because I wanted clients all over the world to use it.
I’d made good money from my side business, so I didn’t think selling Mirai Gaia would be hard. I’d once made millions of yen from a single website, and with a platform this powerful and my connections, I was sure I could sell at least one license a month. How wrong could I have been…
By 2007, nobody wanted a website when they could do the same thing on social media like Facebook. I made countless mockups and visited company after company trying to sell the platform, but nobody was interested. I was writing about life in Japan on my blog at dannychoo.com at the time, but I didn’t really talk about the hard parts.
I hired someone who quickly lost interest in the company’s vision. They didn’t do much apart from spend time on Flickr, and I ended up paying other developers to do the work they should have been doing. I’d argue with my wife to defend them, even though I knew full well they weren’t working. I was afraid that if I let them go, my company would become one of the 90% of startups that fail.
My wife and I even talked about selling the house to keep the company going. I remember going for a walk alone one evening to clear my head. My body felt heavy, and I thought about just stopping, sitting down on the ground and staying there. The light at the end of the tunnel was as dim as it could be.
Then I remembered something I always told my readers: “Identify and live your passion and the rest will just follow. It always does.” Why wasn’t I living by it myself? Back at my desk, I said it out loud: “Identify and live your passion and the rest will just follow. It always does. Something always leads to something. Nothing always leads to nothing.” The light got a little brighter. I still didn’t know how long the tunnel was, but as long as I could see the light, I kept going, because I knew it would lead to something.
Good Smile Company makes figures, and many of you will know their Nendoroid series. I got to know the boss, Aki-san, through writing about his products on dannychoo.com, and we’ve been good friends ever since. He even made a Nendoroid of my mascot, Mirai Suenaga ;-) I said to him, “Let me build the Good Smile Company website. I’ll do it for free. Maybe just send me a figure or two every month.”
Aki agreed, and we launched goodsmile.info on Mirai Gaia. It still runs on the platform today. Once word got out that a company as respected as Good Smile Company was using Mirai Gaia, other anime companies wanted in too, and I eventually had paying clients including Konami, Kadokawa, Bushiroad, King Records, Dentsu, Sega Sammy and ASCII Media Works.
The peak of Mirai Gaia’s client list marked the start of my next life project, which would change everything all over again. That project was Smart Doll.
Without Mirai Gaia there would be no Smart Doll. We simply wouldn’t have had the foundation to take on a project that complex. So now we have Mirai and Gaia as Smart Doll characters, representing the foundations of where we began.
Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.
The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.
The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:
Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs
The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process
Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.
The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.
The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:
Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs
The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process
Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Posted by
Danny Choo
Tag your photos on Instagram with #smartdollgaia and they may just end up here. Tag your photos on Instagram with #smartdollgaia and they may just end up here.
Tag your videos on YouTube with #smartdollgaia and they may just end up here. Tag your videos on YouTube with #smartdollgaia and they may just end up here.
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