The cunningly named Bucket Hat kinda looks like a bucket—but thankfully, it definitely looks like a hat.

It’s perfect for windy days to help keep wigs in place, and a lifesaver when the sun’s out—the brim offers just enough shade to keep sunlight off the face. Check out the comparison photos below to see the difference it makes.

This product embodies a philosophy that some may find a little morbid.

You’ve probably heard the expression “kick the bucket,” which is a euphemism for “to die.” I once saw an interview where people were asked how they felt about death. Most responded with, “That’s scary! I don’t want to think about it. Besides, I’ll probably live a long time.”

But the truth is—any of us could kick the bucket at any time. There are no guarantees we’ll live to old age.

If you knew you only had one week left to live, would you keep doing what you’re doing now? Or would you finally drop everything and do the thing you’ve always wanted?

Thinking about death isn’t depressing—it’s clarifying. It helps put life into perspective and reminds us to evaluate what really matters. For example, spending your last days arguing over spilt milk (even if it was spilt on you) isn’t the best use of your limited time.

If you’re stuck in a rut, reflecting on your own mortality might be just the push you need to get out of your comfort zone and move toward something meaningful.

Most people spend their lives thinking about how to live. Few think about how they’ll die. But the latter can give powerful insight into the former.

I’ve been approached with offers to take the company public—large M&A deals with lump sums that would mean never needing to work again. Sounds like a dream to some. But the idea of not working on cute Smart Dolls anymore? That sounds like an early death to me.

If you’re not used to thinking about kicking the bucket, maybe this hat can serve as your reminder to do so—once in a while ;-)