While the head and hands will be vinyl - you have a choice of two different types of body - one is referred to as Cortex and the other as Vinyl. Both body types are pre-built.Who Are We
About Mirai Inc
Established in March 2007, Mirai Inc. (registered in Japan as a Kabushiki Gaisha) is dedicated to the research, development, production, marketing, and retail of Smart Doll and related products—including human apparel and accessories.
Based in Gotanda, Tokyo, our small but passionate team of 17 brings together a variety of backgrounds and ethnicities. This diversity fuels our ability to create products designed for a global audience.
I believe that when a small team shares a clear purpose and unified vision, it can achieve just as much—if not more—than a larger organization. Our journey has shown that the strength of a dedicated few can rival the reach and impact of many.
Our Mission and Culture
At Smart Doll, we believe that creating meaningful products starts by putting people first—specifically, the people who make them. That’s why our team, not the customer, is at the center of how we operate.
This might sound counterintuitive in a world where “customer-centric” is treated as a golden standard. But if you search for examples of what that means, you’ll find diagrams filled with terms like “customer experience” and “customer value,” yet barely a mention of the very thing that enables those outcomes: the employee. A great customer experience can’t exist without a team that’s cared for, respected, and empowered to do their best work.
While many companies chase tight deadlines and fast turnarounds by relying on pre-orders, monetary goals, and rigid product release calendars, we’ve deliberately chosen a different path. We don’t take pre-orders. We don’t make promises we can’t keep. And we don’t announce every single product drop in advance. Why? Because doing so would pressure our team to rush, compromise on quality, and trade long-term sustainability for short-term gain.
Since launching in 2014, we’ve never asked anyone on our team to work overtime—not even during busy seasons. Our staff have families, side projects, and lives outside of Smart Doll, and we believe they should have the time and space to pursue those things. That’s why we offer flexible working styles—whether remote, part-time, or freelance—and why we’re proud to support our team members’ personal goals, even if those goals eventually take them beyond our company.
Some may assume this means we don’t care about customers. On the contrary—we just don’t believe in putting them on a pedestal. We’d rather build relationships based on honesty, mutual respect, and shared appreciation for craftsmanship. Most of our long-time supporters understand this and have become friends of the brand over the years—not because we overpromised, but because we stayed true to what we value.
We aim to be an example of how a company can thrive by valuing its people first. When the team is treated with care, the product naturally reflects that—and in turn, the customers who connect with that mindset tend to stick around. That, to us, is what real customer-centricity looks like.
On the look out
We’re always on the lookout for individuals with skills that align with our evolving projects—particularly in product design, electronics, and conversational technologies.
If you’re proficient in designing for injection molding using tools like Fusion 360 (formerly AutoCAD 360), have experience with electronics (such as working with Arduino or similar platforms to control sensors and actuators), or are experimenting with natural language interfaces powered by large-scale models and APIs, we’d love to hear from you.
Whether your strengths lie in mechanical design, prototyping, coding, or building systems that respond and adapt in human-like ways, there may be opportunities to collaborate—especially if your curiosity and values resonate with ours. If this sounds like your kind of thing, feel free to get in touch.
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