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Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.
「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。
You are ordering a Simplicity Kit
You are ordering a Simplicity Kit
Smart Doll in Cocoa
Select Select Body Type Body Type
¥42,000
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Japanese yen
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Important Important
6 quick questions, so you know exactly what you're getting.
The internal Evolve frame of a Smart Doll provides tactile and audible feedback when posed, which means:
That's right.
Smart Doll wigs fit snugly, which may leave permanent marks on the head (usually hidden by the wig). They may also appear balding at first because:
That's right.
The "skin" of a Smart Doll features characteristics such as birthmarks, stretch marks, dents, and air bubbles on the surface because:
That's right.
The limbs of Smart Doll are not of equal shape or length, meaning:
That's right.
Smart Doll faces are asymmetrical because:
That's right.
Would you like to see this checklist again next time you add a doll to your cart?
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.
「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。
You are ordering a Simplicity Kit
You are ordering a Simplicity Kit
Before I started the company, I was climbing the corporate ladder at Amazon and Microsoft.
I jumped off to start my own company and eventually landed consulting gigs with the likes of Disney Japan, Konami, Kadokawa and SEGA. I created an umbrella brand called Culture Japan, with TV shows, a blog and events, all built around our mascot, Mirai Suenaga.
My peers had their own products. I had a blog that a solar flare could wipe out. I wanted to make something real, so that when Earth becomes the Planet of the Apes, Caesar’s family could dig up something I made.
In 2014 I launched a doll modeled after Mirai, called Smart Doll. The name stuck after an April Fools’ joke claiming our dolls would do your homework with their built-in flamethrowers.
At first, plenty of people said Smart Doll wasn’t much different from what was already out there. That feedback made me stop and think, and it’s one of the reasons we changed course.
Today Smart Doll celebrates human diversity. Our lineup includes body types beyond the traditional slim figure, a range of skin tones including darker shades, and dolls with medical devices. We represent vitiligo, birthmarks, cleft lip, acne and more, because our differences deserve to be seen.
None of it would exist without Mirai. She’s the reason Smart Doll was created, she’s our mascot, and every Smart Doll head sculpt is modeled on her original 3D sculpt.
Before I started the company, I was climbing the corporate ladder at Amazon and Microsoft.
I jumped off to start my own company and eventually landed consulting gigs with the likes of Disney Japan, Konami, Kadokawa and SEGA. I created an umbrella brand called Culture Japan, with TV shows, a blog and events, all built around our mascot, Mirai Suenaga.
My peers had their own products. I had a blog that a solar flare could wipe out. I wanted to make something real, so that when Earth becomes the Planet of the Apes, Caesar’s family could dig up something I made.
In 2014 I launched a doll modeled after Mirai, called Smart Doll. The name stuck after an April Fools’ joke claiming our dolls would do your homework with their built-in flamethrowers.
At first, plenty of people said Smart Doll wasn’t much different from what was already out there. That feedback made me stop and think, and it’s one of the reasons we changed course.
Today Smart Doll celebrates human diversity. Our lineup includes body types beyond the traditional slim figure, a range of skin tones including darker shades, and dolls with medical devices. We represent vitiligo, birthmarks, cleft lip, acne and more, because our differences deserve to be seen.
None of it would exist without Mirai. She’s the reason Smart Doll was created, she’s our mascot, and every Smart Doll head sculpt is modeled on her original 3D sculpt.
Soft vinyl, while a wonderful material, is prone to scuff marks. While these are almost invisible on Cinnamon or Tea skin tones, they can be more noticeable on Cocoa. To address this, we provide a free Melamine sponge upon request with your order. Include a note in the order field requesting the "free melamine sponge."
When removing scuff marks, gently buff the surface with the sponge in a circular motion. If the scuff is on the face, take extra care to avoid disturbing the makeup. The process may leave a bit of sponge residue, but it's easily brushed off. Following these steps, scuffs will either vanish or become significantly less apparent.
Please be aware that due to the slush casting process, minor blemishes can occur, which might be more visible on the Cocoa skin tone. If you anticipate this as a potential issue, we recommend considering this factor before purchasing.
We often hear feedback suggesting that our cocoa skin tone dolls pose a challenge to photograph. For those finding it difficult, consider researching photography techniques or trying out camera apps that offer adjustable exposure settings.
It's worth noting that this advice isn't exclusive to cocoa dolls - it can equally apply to our cinnamon skin tones, where overexposure can be a concern. A slight adjustment of exposure settings (and willingness to learn) can go a long way in getting the perfect shot.
Soft vinyl, while a wonderful material, is prone to scuff marks. While these are almost invisible on Cinnamon or Tea skin tones, they can be more noticeable on Cocoa. To address this, we provide a free Melamine sponge upon request with your order. Include a note in the order field requesting the "free melamine sponge."
When removing scuff marks, gently buff the surface with the sponge in a circular motion. If the scuff is on the face, take extra care to avoid disturbing the makeup. The process may leave a bit of sponge residue, but it's easily brushed off. Following these steps, scuffs will either vanish or become significantly less apparent.
Please be aware that due to the slush casting process, minor blemishes can occur, which might be more visible on the Cocoa skin tone. If you anticipate this as a potential issue, we recommend considering this factor before purchasing.
We often hear feedback suggesting that our cocoa skin tone dolls pose a challenge to photograph. For those finding it difficult, consider researching photography techniques or trying out camera apps that offer adjustable exposure settings.
It's worth noting that this advice isn't exclusive to cocoa dolls - it can equally apply to our cinnamon skin tones, where overexposure can be a concern. A slight adjustment of exposure settings (and willingness to learn) can go a long way in getting the perfect shot.
Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.
The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.
The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:
Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs
The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process
Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.
The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.
The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:
Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs
The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process
Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Posted by
Danny Choo
Tag your photos on Instagram with #smartdollmirai and they may just end up here. Tag your photos on Instagram with #smartdollmirai and they may just end up here.
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