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Smart Doll
Mirai (Milk)

Smart Doll
Mirai (Milk)

Select Body Type

Cortex Body

¥42,000 (¥4,620,0.0 税込)

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Prior to starting the company, I was climbing the corporate ladder at Amazon and Microsoft.I look the leap of faith and jumped off the corporate ladder to start my own company where I eventually scored a few gigs consulting for the likes of Disney Japan, Konami, Kadokawa and SEGA.

I created an umbrella brand called Culture Japan which consisted of TV shows, a blog, and events which all revolved around our mascot Mirai Suenaga.
While my peers had their own products, I felt I didn’t have much apart from a blog which could be wiped out by a solar flare - I wanted to create a product so that when Earth became the Planet of the Apes, Caesar’s family could dig up a product I made.

In 2014, I launched a product modeled after Mirai called Smart Doll - a name which I ended up being stuck with after an April Fools joke saying that our dolls were going to do your homework with their built-in flame throwers.

Initially, many compared Smart Doll to similar products on the market, noting no significant difference. This feedback was a crucial catalyst for reflection and one of the reasons that drove me to alter our course.

Today, I am deeply honored to share how Smart Doll has evolved to embrace and celebrate the rich tapestry of human diversity. Our journey has led us to introduce a lineup that includes body types beyond the traditional slim figure, a range of skin tones that include darker shades, and dolls equipped with medical devices. We strive to reflect the beauty in our differences, representing conditions such as vitiligo, birthmarks, cleft lip, acne, and more. It’s our way of acknowledging and honoring the diverse experiences that shape us all.

The Smart Doll brand would not exist without Mirai, as she was the catalyst for its creation, serving as our mascot character. Furthermore, all other Smart Dolls owe their designs to her, since every head sculpt is modeled from the original 3D sculpt of Mirai.
Prior to starting the company, I was climbing the corporate ladder at Amazon and Microsoft.I look the leap of faith and jumped off the corporate ladder to start my own company where I eventually scored a few gigs consulting for the likes of Disney Japan, Konami, Kadokawa and SEGA.

I created an umbrella brand called Culture Japan which consisted of TV shows, a blog, and events which all revolved around our mascot Mirai Suenaga.
While my peers had their own products, I felt I didn’t have much apart from a blog which could be wiped out by a solar flare - I wanted to create a product so that when Earth became the Planet of the Apes, Caesar’s family could dig up a product I made.

In 2014, I launched a product modeled after Mirai called Smart Doll - a name which I ended up being stuck with after an April Fools joke saying that our dolls were going to do your homework with their built-in flame throwers.

Initially, many compared Smart Doll to similar products on the market, noting no significant difference. This feedback was a crucial catalyst for reflection and one of the reasons that drove me to alter our course.

Today, I am deeply honored to share how Smart Doll has evolved to embrace and celebrate the rich tapestry of human diversity. Our journey has led us to introduce a lineup that includes body types beyond the traditional slim figure, a range of skin tones that include darker shades, and dolls equipped with medical devices. We strive to reflect the beauty in our differences, representing conditions such as vitiligo, birthmarks, cleft lip, acne, and more. It’s our way of acknowledging and honoring the diverse experiences that shape us all.

The Smart Doll brand would not exist without Mirai, as she was the catalyst for its creation, serving as our mascot character. Furthermore, all other Smart Dolls owe their designs to her, since every head sculpt is modeled from the original 3D sculpt of Mirai.

Got Milk?

The Milk skin tone is prone to visible discoloration over time and may not match older parts due to oxidation. Even within the same batch, slight hue differences can occur. Our new frame also has a subtle pinkish cast due to material changes. These aren’t flaws—they’re inherent to how this tone ages and behaves.

If you’re particular about color consistency, we strongly recommend holding off.

Read more about the limitations of Milk skin tone before deciding.

Got Milk?

The Milk skin tone is prone to visible discoloration over time and may not match older parts due to oxidation. Even within the same batch, slight hue differences can occur. Our new frame also has a subtle pinkish cast due to material changes. These aren’t flaws—they’re inherent to how this tone ages and behaves.

If you’re particular about color consistency, we strongly recommend holding off.

Read more about the limitations of Milk skin tone before deciding.

Before You Buy (Overview)

Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.

The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.

The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:

Wig Characteristics

Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs

Slush-Cast Vinyl Body & Frame System

The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process

Intentional Asymmetry in Face Design

Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical

Before You Buy (Overview)

Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.

The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.

The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:

Wig Characteristics

Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs

Slush-Cast Vinyl Body & Frame System

The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process

Intentional Asymmetry in Face Design

Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Smart Doll - Mirai (Milk) Smart Doll - Mirai (Milk)