Nostalgia

Fully Assembled Smart Doll in Tea

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¥52,000

Please check this section to learn about factors that may influence your purchase decision.

The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.

Please check this section to learn about factors that may influence your purchase decision.

The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.

The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.

「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。

You are ordering a Simplicity Kit

You are ordering a Simplicity Kit

A chap from the BBC once asked me in an interview why I still played with Star Wars toys, and whether I felt childish. I asked if he owned any. He said he’d stopped playing with toys at 12, because that stuff “was for kids.” I thought: the creativity in you died the day you stopped playing with toys.

A tadpole is hardwired to lose its tail and grow legs. Humans aren’t hardwired to lose interest in toys at 12. Society does that. And people who follow the cookie-cutter life society lays out for them often end up with regrets, as The Top Five Regrets of the Dying shows.

Society makes you feel childish for playing with toys so you’ll focus on getting into a good university, so you can get a good job, so you can earn a decent salary, so you can take out a mortgage and put a bit aside for your pension, so you can go back to work the next day to pay off the mortgage and the bills. Copy and paste for 60 years.

Nostalgia is a longing for moments from your own past, and it’s good for you. Research links it to lower levels of inflammatory cytokines, more creativity and optimism, and feeling younger. A 2012 study in the journal Memory found it helped people connect their past to their present and find more meaning in their lives.

Science is still working out why we feel nostalgia at all. It’s strongest when triggered by smell, so my own theory is that it goes back to our hunter-gatherer days, when smell told us where to go and which mushrooms and herbs were safe. Smell is picked up by the olfactory bulb, which is closely linked to the amygdala, the part of the brain that handles emotion and fight or flight. Recognizing a smell could be life or death. Once we started hunting moving prey, sight took over and our sense of smell faded.

I still play with Star Wars toys (LEGO!), and I get especially nostalgic playing retro games on my Megadrive, Super Famicom and PC Engine. Just thinking about them takes me back to the early 90s, when I’d just started learning Japanese. Without the Megadrive, I wouldn’t have discovered Japanese culture, there would be no Smart Doll, and life would have been very, very different.

Whether you’re into retro anime, cosplay, gaming, LEGO or fashion dolls, the people who embrace nostalgia are the ones who get the benefits. As for anyone who calls you childish, pass on your condolences and keep doing what you do.

A chap from the BBC once asked me in an interview why I still played with Star Wars toys, and whether I felt childish. I asked if he owned any. He said he’d stopped playing with toys at 12, because that stuff “was for kids.” I thought: the creativity in you died the day you stopped playing with toys.

A tadpole is hardwired to lose its tail and grow legs. Humans aren’t hardwired to lose interest in toys at 12. Society does that. And people who follow the cookie-cutter life society lays out for them often end up with regrets, as The Top Five Regrets of the Dying shows.

Society makes you feel childish for playing with toys so you’ll focus on getting into a good university, so you can get a good job, so you can earn a decent salary, so you can take out a mortgage and put a bit aside for your pension, so you can go back to work the next day to pay off the mortgage and the bills. Copy and paste for 60 years.

Nostalgia is a longing for moments from your own past, and it’s good for you. Research links it to lower levels of inflammatory cytokines, more creativity and optimism, and feeling younger. A 2012 study in the journal Memory found it helped people connect their past to their present and find more meaning in their lives.

Science is still working out why we feel nostalgia at all. It’s strongest when triggered by smell, so my own theory is that it goes back to our hunter-gatherer days, when smell told us where to go and which mushrooms and herbs were safe. Smell is picked up by the olfactory bulb, which is closely linked to the amygdala, the part of the brain that handles emotion and fight or flight. Recognizing a smell could be life or death. Once we started hunting moving prey, sight took over and our sense of smell faded.

I still play with Star Wars toys (LEGO!), and I get especially nostalgic playing retro games on my Megadrive, Super Famicom and PC Engine. Just thinking about them takes me back to the early 90s, when I’d just started learning Japanese. Without the Megadrive, I wouldn’t have discovered Japanese culture, there would be no Smart Doll, and life would have been very, very different.

Whether you’re into retro anime, cosplay, gaming, LEGO or fashion dolls, the people who embrace nostalgia are the ones who get the benefits. As for anyone who calls you childish, pass on your condolences and keep doing what you do.

Before You Buy (Overview)

Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.

The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.

The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:

Wig Characteristics

Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs

Slush-Cast Vinyl Body & Frame System

The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process

Intentional Asymmetry in Face Design

Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical

Before You Buy (Overview)

Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.

The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.

The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:

Wig Characteristics

Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs

Slush-Cast Vinyl Body & Frame System

The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process

Intentional Asymmetry in Face Design

Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical

Danny Choo Posted by Danny Choo

Customer photos from Instagram #smartdoll ユーザーのインスタ写真 #smartdoll #smartdollnostalgia

Tag your photos on Instagram with #smartdollnostalgia and they may just end up here. Tag your photos on Instagram with #smartdollnostalgia and they may just end up here.