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These are the lead roles in the Smart Doll universe—characters who take center stage. They receive production priority, and while they may occasionally step offstage, we aim to keep them in regular rotation for ongoing availability.

These are the lead roles in the Smart Doll universe—characters who take center stage. They receive production priority, and while they may occasionally step offstage, we aim to keep them in regular rotation for ongoing availability.

CINNAMON
#hero Mirai - without her success, you would not be reading this now and Smart Doll would have been no more.

Smart Doll - Mirai

¥52,000 (¥5,720,0.0 税込)

COFFEE
Smart Doll - Sorry not sorry (Coffee)

Smart Doll - Sorry not sorry (Coffee)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero In a world where differences often become targets of oppression, standing firm in one's values becomes a beacon of resilience.

Smart Doll - Legion (Tea)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
Smart Doll - Kanata

Smart Doll - Kanata

¥52,000 (¥5,720,0.0 税込)

COFFEE
Smart Doll - Divergence (Coffee)

Smart Doll - Divergence (Coffee)

¥52,000 (¥5,720,0.0 税込)

COFFEE
Smart Doll - Me, Myself and I (Coffee)

Smart Doll - Me, Myself and I (Coffee)

¥54,000 (¥5,940,0.0 税込) ¥65,000

CINNAMON
#hero Transcendence is a reminder that even when others attempt to bring us down, we should rise above the negativity, focusing on our own growth and progress. Rather than retaliating, we move forward and demonstrate our resilience, as the best response is to let those who tried to bring us down watch us succeed.

Smart Doll - Transcendence (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

COFFEE
#hero Beyond is a reminder: if the comfort zone can’t fulfill you, you’ll need to trade ease for effort, and certainty for risk. The bigger your dreams, the taller the hurdles—and the harder the falls when you trip.

Smart Doll - Beyond (Coffee)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero Regardless of what we look like, who we like, and how we like, it's important to stay proud and stand up against the oppressing forces that want to change the way we are.

Smart Doll - Pride (Cinnamon)

¥49,000 (¥5,390,0.0 税込) ¥52,000

COFFEE
Smart Doll - Live & Let Live (Coffee)

Smart Doll - Live & Let Live (Coffee)

¥54,000 (¥5,940,0.0 税込) ¥65,000

TEA
#hero Starting the week off by disliking going back to work or school will only make you dislike Mondays more. The negative energy that you yourself generate will only help bury you deeper into the rut that you are in.

Smart Doll - Monday (Tea)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero “Courage” is the quiet force that dares to live out loud in a world that constantly tries to silence difference. She is the embodiment of radical authenticity—choosing to be exactly who she is, even when every signal from society suggests she should be something else.

Smart Doll - Courage (semi-real)

¥49,000 (¥5,390,0.0 税込) ¥52,000

TEA
#hero The most difficult part of living with illness is that we don't know how things will play out but there is one thing for sure - stress and a bleak outlook will make the situation worse.

Smart Doll - Fortitude Semi-real (Tea)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero Where there is a will, there is a way - but you have to have the will to find the way.

Smart Doll - Dauntless (Tea)

¥52,000 (¥5,720,0.0 税込)

TEA
Smart Doll - Live and Let Live (Tea)

Smart Doll - Live and Let Live (Tea)

¥54,000 (¥5,940,0.0 税込) ¥65,000

TEA
#hero In 2023, when introducing the pear body shape, we faced déjà vu. Critics believed...

Smart Doll - Marvel (Tea)

¥54,000 (¥5,940,0.0 税込) ¥65,000

CINNAMON
#hero "Live and Let Live" is more than a name; it encapsulates a philosophy. Her story is one of unwavering commitment to her authentic self amid a sea of external pressures, reminding us all that the most potent form of resistance is often simply to thrive.

Smart Doll - Live and Let Live (Cinnamon)

¥54,000 (¥5,940,0.0 税込) ¥65,000

TEA
Smart Doll - Transcendence (Tea)

Smart Doll - Transcendence (Tea)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
Smart Doll - Legion (Cinnamon)

Smart Doll - Legion (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero In introducing Limitless’s story during Autism Awareness Month, we deliberately emphasize the autistic experience as an entryway to the expansive dialogue on neurodiversity.

Smart Doll - Limitless

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero Proud Prowess, adorned with rainbow whiskers, adds a vibrant symbol to this chorus of defiance. She serves as a beacon, communicating a clear message: we possess not only the right but also the unyielding will to live authentically and unapologetically, despite the oppression we may encounter.

Smart Doll - Proud Prowess (Cinnamon)

¥49,000 (¥5,390,0.0 税込) ¥52,000

CINNAMON
Smart Doll - Marvel (Cinnamon)

Smart Doll - Marvel (Cinnamon)

¥54,000 (¥5,940,0.0 税込) ¥65,000

CINNAMON
Smart Doll - Never Say Never (Cinnamon)

Smart Doll - Never Say Never (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero Imagine reminds us that imagination is not merely a whimsical pursuit but rather a valuable tool that can be used to explore new ideas, overcome obstacles, and create a future that does not yet exist.

Smart Doll - Imagine (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero Introducing our new character, “Cruel to Be Kind,” the personification of compassionate strength through setting boundaries, proving that true kindness isn’t measured by unyielding accommodation but by the courage to say “no” when needed.

Smart Doll - Cruel to be Kind (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero Social media platforms (and the brands that advertise on them) influence humans to strive for a glamourous lifestyle of perfection.

Smart Doll - Foundation

¥49,000 (¥5,390,0.0 税込) ¥52,000

CINNAMON
#hero Not Everything to Everyone serves as a reminder that living a life solely to please others leads to dissatisfaction and unhappiness, both in ourselves and in those we aim to please.

Smart Doll - Not Everything To Everyone (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero “Sorry, Not Sorry” stands as a formidable emblem of self-respect and resilience, embodying the principle that one should navigate life without allowing others to take advantage of or walk over their dignity.

Smart Doll - Sorry not sorry (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero Looking for Trouble stands in bold opposition to the timeworn belief of “if it’s not broke, don’t fix it,” advocating for an assertive pursuit of challenges to spark innovation and propel continual self-improvement.

Smart Doll - Looking For Trouble (Tea)

¥52,000 (¥5,720,0.0 税込)

TEA
Smart Doll - Fortitude Pear (Tea)

Smart Doll - Fortitude Pear (Tea)

¥54,000 (¥5,940,0.0 税込) ¥65,000

CINNAMON
Smart Doll - Fortitude Pear (Cinnamon)

Smart Doll - Fortitude Pear (Cinnamon)

¥54,000 (¥5,940,0.0 税込) ¥65,000

COFFEE
#hero This vivid recollection is due to the brain’s neurochemical dynamics; intense emotions trigger the brain to form strong neural connections, helping humans remember and learn from experiences—both good and bad.

Smart Doll - Justice (Coffee)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero She understands that people often project their insecurities and unfulfilled desires onto others, urging them to live the life they are too apprehensive to pursue themselves. Her narrative challenges this dynamic, emphasizing that it’s not her duty to fulfill everyone’s expectations or to live lives that aren’t hers.

Smart Doll - Me, Myself and I (Cinnamon)

¥54,000 (¥5,940,0.0 税込) ¥65,000

CINNAMON
#hero Bittersweet is a mosaic of resilience, crafted from moments when joy collides with sorrow, reminding us that while we can’t control every outcome, every setback has a silver lining—if we choose to see it.

Smart Doll - Bittersweet (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
Smart Doll - Looking For Trouble (Cinnamon)

Smart Doll - Looking For Trouble (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

TEA
Smart Doll - Bittersweet (Tea)

Smart Doll - Bittersweet (Tea)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero She embodies the essence of the old English proverb from which she takes her name: "Time and tide wait for no man." Just as the passage of time and the movement of the tides are inevitable and unalterable, so too is her determination to rise above her challenges.

Smart Doll - Time and Tide (Cinnamon)

¥49,000 (¥5,390,0.0 税込) ¥52,000

CINNAMON
#hero “This Is Me” is a living refusal to be edited. She stands with quiet pride, not to provoke or protest, but simply to exist on her own terms in a world that constantly tries to redefine what beauty should look like.

Smart Doll - This Is Me (Cinnamon)

¥54,000 (¥5,940,0.0 税込) ¥65,000

CINNAMON
#hero In a world where timelines on social media make us feel inadequate with the way we look (and dissatisfied with what we have,) I feel it's important that Smart Doll continues to develop products that serve as a reminder that we should live the way we are and not the way others want us to be.

Smart Doll - Survivor

¥49,000 (¥5,390,0.0 税込) ¥52,000

CINNAMON
#hero She proves that it’s okay to ruffle feathers on the path to progress, as long as you meet resistance with kindness and confidence.

Smart Doll - Naughty But Nice (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

COFFEE
Smart Doll - Fortitude Semi-real (Coffee)

Smart Doll - Fortitude Semi-real (Coffee)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero And through her, we learn that gratitude isn’t a reaction. It’s a choice. And it changes everything.

Smart Doll - Gratitude (Cinnamon)

¥54,000 (¥5,940,0.0 税込) ¥65,000

COFFEE
Smart Doll - Marvel (Coffee)

Smart Doll - Marvel (Coffee)

¥54,000 (¥5,940,0.0 税込) ¥65,000

COFFEE
#hero Rain or Shine doesn’t chase constant joy anymore. She feels what she feels — fully, honestly, and without apology. She knows now that a meaningful life isn’t made by avoiding sadness — it’s made by understanding it… and letting it give shape to everything else.

Smart Doll - Rain or Shine (Coffee)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero “Courage” is the quiet force that dares to live out loud in a world that constantly tries to silence difference. She is the embodiment of radical authenticity—choosing to be exactly who she is, even when every signal from society suggests she should be something else.

Smart Doll - Courage pear

¥54,000 (¥5,940,0.0 税込) ¥65,000

COFFEE
Smart Doll - Liberty Semi-real (Coffee)

Smart Doll - Liberty Semi-real (Coffee)

¥49,000 (¥5,390,0.0 税込) ¥52,000

COFFEE
Smart Doll - Naughty But Nice (Coffee)

Smart Doll - Naughty But Nice (Coffee)

¥52,000 (¥5,720,0.0 税込)

TEA
#hero She’s here to remind us: it’s okay to comfort yourself — but not at the cost of your growth. Real strength comes not from pretending, but from being radically honest with the one person who matters most — you.

Smart Doll - Sweet Little Lies (Tea)

¥52,000 (¥5,720,0.0 税込)

TEA
Smart Doll - Naughty But Nice (Tea)

Smart Doll - Naughty But Nice (Tea)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
Smart Doll - Bittersweet Battle (Cinnamon)

Smart Doll - Bittersweet Battle (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
Smart Doll - Enlightenment (Cinnamon)

Smart Doll - Enlightenment (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
Smart Doll - Sweet Little Lies (Cinnamon)

Smart Doll - Sweet Little Lies (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

CINNAMON
#hero She challenges the complacency of ‘it has already been done’ with a compelling counter—‘but not by you.’ Her story is a powerful reminder to push beyond the shadows of giants, to innovate and eclipse where others might see only completed tales.

Smart Doll - Against All Odds (Cinnamon)

¥52,000 (¥5,720,0.0 税込)

TEA
Smart Doll - Sorry not sorry (Tea)

Smart Doll - Sorry not sorry (Tea)

¥52,000 (¥5,720,0.0 税込)