“Mirai is Future” is a slogan in Smart Doll Land with a few meanings. “Mirai” (未来) pronounced “mee-rai” means “future” in Japanese.

When wifey and I set up our company, I knew it was the beginning of everything, and it was to be our future - which is why I named our company Mirai.

And now for the other (literal) meaning. This girl is the semi-real version of Mirai hence “Mirai is Future.”
We went through many design iterations, which didn’t work out because we originally tried to use the exact same features from the anime version. The second from final draft looked nice, but her face appeared long, so we used freckles to “glue” all the facial design components together. I could have called her “Mirai Semi-real,” but “Future” seemed more fitting.

“With Smart Doll, the future is in your hands” is another slogan in Smart Doll Land that is printed on the default sports bra set.

When Smart Doll launched in 2014, we only had Mirai, which meant that folks who purchased a Smart Doll were literally holding the future (Mirai) in their hands. Fast forward to 2023, and this slogan holds even more significance.

In our early years, if we had solely focused on maximizing profits, we likely wouldn’t have survived until now. Instead, we focused on the future and prioritized R&D and improvements of our existing products.

While building a business with a focus on the present is relatively straightforward since the results can be quickly seen in the numbers, prioritizing the future is more challenging since the results are not immediate.

Sometimes it can be disheartening when the fruits of your labor cannot be seen for months or even years on end, but it's important to remember that every step of the journey is valuable and contributes to the final outcome.

Smart Doll’s longevity is a testament to the effectiveness of focusing on the long-term future rather than prioritizing short-term gains, and this strategy has allowed us to build a sustainable and successful business.

Future serves as a reminder that a focus on the long-term is crucial if you want your business (or career) to succeed in the long run.

Before You Buy (Overview)

Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.

The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.

The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:

Wig Characteristics

Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected.
Learn more about Smart Doll wigs

Slush-Cast Vinyl Body & Frame System

The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product.
Learn more about the casting process

Intentional Asymmetry in Face Design

Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit.
Learn why Smart Doll Faces Are Asymmetrical