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Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.
「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。
You are ordering a Simplicity Kit
You are ordering a Simplicity Kit
Fully Assembled Smart Doll in Cinnamon
Select Select Body Type Body Type
¥52,000
Rate from Shopify, updated daily.
Price in your currency
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Japanese yen
About, at today's rate
Important Important
6 quick questions, so you know exactly what you're getting.
The internal Evolve frame of a Smart Doll provides tactile and audible feedback when posed, which means:
That's right.
Smart Doll wigs fit snugly, which may leave permanent marks on the head (usually hidden by the wig). They may also appear balding at first because:
That's right.
The "skin" of a Smart Doll features characteristics such as birthmarks, stretch marks, dents, and air bubbles on the surface because:
That's right.
The limbs of Smart Doll are not of equal shape or length, meaning:
That's right.
Smart Doll faces are asymmetrical because:
That's right.
Would you like to see this checklist again next time you add a doll to your cart?
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
Please check this section to learn about factors that may influence your purchase decision.
The undergarments, support stand, and head cap included with your Smart Doll will be a random color. Photos with apparel are for inspirational purposes only. Box contents are described in this article.
The "Bodyless" option means that your Smart Doll does not come with a body. Only existing Smart Doll owners can choose this option - read here to learn more.
「BODYLESS」とはその名の如くボディーやスタンド、手提げ袋は付いていない。既存のスマートドールオーナーのみが選択できるオプションです。初めてのお客様は購入しようとするとキャンセルされます。
You are ordering a Simplicity Kit
You are ordering a Simplicity Kit
Unlocked for existing Smart Doll owners Unlocked for existing Smart Doll owners
Own a Smart Doll body? Purchase Head Only Own a Smart Doll body? Purchase Head Only
Smart Doll - Mirai · head only
¥39,000
Prior to starting the company, I was climbing the corporate ladder at Amazon and Microsoft.
I took the leap of faith and jumped off the corporate ladder to start my own company where I eventually scored a few gigs consulting for the likes of Disney Japan, Konami, Kadokawa and SEGA.
I created an umbrella brand called Culture Japan which consisted of TV shows, a blog, and events which all revolved around our mascot Mirai Suenaga.
While my peers had their own products, I felt I didn’t have much apart from a blog which could be wiped out by a solar flare - I wanted to create a product so that when Earth became the Planet of the Apes, Caesar’s family could dig up a product I made.
In 2014, I launched a product modeled after Mirai called Smart Doll - a name which I ended up being stuck with after an April Fools joke saying that our dolls were going to do your homework with their built-in flame throwers.
Initially, many compared Smart Doll to similar products on the market, noting no significant difference. This feedback was a crucial catalyst for reflection and one of the reasons that drove me to alter our course.
Today, I am deeply honored to share how Smart Doll has evolved to embrace and celebrate the rich tapestry of human diversity. Our journey has led us to introduce a lineup that includes body types beyond the traditional slim figure, a range of skin tones that include darker shades, and dolls equipped with medical devices. We strive to reflect the beauty in our differences, representing conditions such as vitiligo, birthmarks, cleft lip, acne, and more. It’s our way of acknowledging and honoring the diverse experiences that shape us all.
The Smart Doll brand would not exist without Mirai, as she was the catalyst for its creation, serving as our mascot character. Furthermore, all other Smart Dolls owe their designs to her, since every head sculpt is modeled from the original 3D sculpt of Mirai.
Prior to starting the company, I was climbing the corporate ladder at Amazon and Microsoft.
I took the leap of faith and jumped off the corporate ladder to start my own company where I eventually scored a few gigs consulting for the likes of Disney Japan, Konami, Kadokawa and SEGA.
I created an umbrella brand called Culture Japan which consisted of TV shows, a blog, and events which all revolved around our mascot Mirai Suenaga.
While my peers had their own products, I felt I didn’t have much apart from a blog which could be wiped out by a solar flare - I wanted to create a product so that when Earth became the Planet of the Apes, Caesar’s family could dig up a product I made.
In 2014, I launched a product modeled after Mirai called Smart Doll - a name which I ended up being stuck with after an April Fools joke saying that our dolls were going to do your homework with their built-in flame throwers.
Initially, many compared Smart Doll to similar products on the market, noting no significant difference. This feedback was a crucial catalyst for reflection and one of the reasons that drove me to alter our course.
Today, I am deeply honored to share how Smart Doll has evolved to embrace and celebrate the rich tapestry of human diversity. Our journey has led us to introduce a lineup that includes body types beyond the traditional slim figure, a range of skin tones that include darker shades, and dolls equipped with medical devices. We strive to reflect the beauty in our differences, representing conditions such as vitiligo, birthmarks, cleft lip, acne, and more. It’s our way of acknowledging and honoring the diverse experiences that shape us all.
The Smart Doll brand would not exist without Mirai, as she was the catalyst for its creation, serving as our mascot character. Furthermore, all other Smart Dolls owe their designs to her, since every head sculpt is modeled from the original 3D sculpt of Mirai.
Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.
The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.
The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:
Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs
The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process
Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Smart Doll’s are crafted with care, intention, and a strong commitment to quality—but they are not designed to be everything for everyone. Since all sales are final, we ask that you take a moment to understand what makes our products unique before placing an order.
The photo grid below highlights common concerns we’ve seen from customers *after* receiving their Smart Doll—despite these traits being explained throughout our website. Our goal is to help you make an informed decision upfront rather than face disappointment later.
The first row covers wig-related traits, the second explains details of our slush-cast vinyl body and frame, and the third focuses on the intentional asymmetry in our face design. A brief overview follows the grid below:
Smart Doll wigs are shaped by hand—not by mold—so variation is natural. You may notice differences in thickness, alignment, or shape from one wig to the next. Some may appear “balding” in spots or shed small amounts of hair when first opened and with continued use. Tight fits can leave marks on the head, and a bit of styling oil residue is also expected. (images 1 - 4)
Learn more about Smart Doll wigs
The Smart Doll body is made from sofubi (soft vinyl) using a hands-on process called slush casting. This naturally results in variations such as asymmetry, flow lines, dents, bumps, air bubbles, and differences in surface texture. The head cap may not match the body color exactly or fit perfectly. These traits are inherent to working with soft vinyl and are part of the handcrafted nature of the product. (images 5 - 8)
Learn more about the casting process
Just like real human faces, Smart Doll faces are intentionally asymmetrical. From the 3D sculpt to the final brush stroke, no two are exactly alike. Hand-painted features such as eyeliner, lashes, and blush will differ slightly in size, shape, and placement. If you’re seeking factory-perfect, machine-printed symmetry, a different brand may be a better fit. (images 9 - 12)
Learn why Smart Doll Faces Are Asymmetrical
Posted by
Danny Choo
Tag your photos on Instagram with #smartdollmirai and they may just end up here. Tag your photos on Instagram with #smartdollmirai and they may just end up here.
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