While the head and hands will be vinyl - you have a choice of two different types of body - one is referred to as Cortex and the other as Vinyl. Both body types are pre-built.Smart Doll Showroom
Before the pandemic, we welcomed visitors to our walk-in store, Mirai Store Tokyo. When COVID-19 hit, I made the difficult decision to close the store—something I never thought I’d do. But as the saying goes, never say never.
While the store remains closed for general browsing, we do our best to accommodate scheduled visits and in-store pickups when possible. We’re generally available between 2 PM and 4 PM, Tuesday through Friday, but availability may vary depending on existing bookings, ongoing workshop activity, or our holiday schedule — which may not align with public holidays.
If you’re interested in visiting, please get in touch first with your preferred time and any items you’re interested in (there’s no obligation to buy). Once a visit is confirmed, you’re welcome to purchase during your visit, or place an order online using your accommodation address in Japan and pick it up in store.
Some folks even order on the spot while at the store—but please note we don’t have public Wi-Fi available, so make sure your device has mobile data if you plan to do this.
All in-store pickups are subject to Japan’s 10% consumption tax, as we don’t offer duty-free processing. We accept credit cards, cash, and PayPal (if ordering online).
Also, while Google Maps may show our store as “open,” we’re unable to accommodate unscheduled visits. Booking ahead means we can give you our full attention without interrupting ongoing work.
While I’m not always available in the studio, if you are interested in a chit chat then ask for me :-)
Location details are as follows.
ENGLISH ADDRESS
SMART DOLL
3-6-33 NISHI-GOTANDA
SHINAGAWA-KU
NISHI-GOTANDA BUILDING 1F
TOKYO
SMART DOLL
3-6-33 NISHI-GOTANDA
SHINAGAWA-KU
NISHI-GOTANDA BUILDING 1F
TOKYO
JAPANESE ADDRESS
SMART DOLL
東京都品川区西五反田3-6-33
西五反田ビル1階
SMART DOLL
東京都品川区西五反田3-6-33
西五反田ビル1階
TRANSPORT
Nearest station is Gotanda (五反田) on the JR line or Ikegami line. Fudomae is also an option on the Meguro line. Use the Google Map link above for directions. If you got no Internets, save a map in your mobile by typing into your google maps app "OK MAPS" and it will cache a map of the area - as long as you got GPS you will find it.
Nearest station is Gotanda (五反田) on the JR line or Ikegami line. Fudomae is also an option on the Meguro line. Use the Google Map link above for directions. If you got no Internets, save a map in your mobile by typing into your google maps app "OK MAPS" and it will cache a map of the area - as long as you got GPS you will find it.
Folks should not send anything to the above address as the security guards dispose of any item that we do not register as being expected.
Folks should not leave donuts on the doorstep (like folks have done before) or linger about expecting jobs to be handed to them (like folks have done before).
Folks should not leave donuts on the doorstep (like folks have done before) or linger about expecting jobs to be handed to them (like folks have done before).
Why We No Longer Operate as a Walk-In Store
As the world shifted toward online shopping and remote work, we found that reopening our store to walk-in visitors—even after pandemic restrictions eased—was more costly than beneficial.
Maintaining a physical storefront required significant time and resources. Staff had to remain on standby at all times, price tags needed constant updating to match online changes, and the store layout—along with the dolls’ outfits—had to be refreshed regularly, much like the window displays at Selfridges. While rewarding, these tasks diverted time and attention from other parts of the business that needed more focus.
Our location also sees little foot traffic, meaning there were often entire days without any walk-ins. This made it difficult to justify the operational costs.
In the post-pandemic period, our sales increased five-fold. To keep up with demand, we’ve since repurposed the entire store as a shipping center during peak times—a change that’s helped us serve more customers more efficiently.
Another reason we don’t accept walk-ins is because the store is often used for filming — both for internal content and when media come to visit. This was the case when CNN stopped by to shoot a piece at the store. You can see the clip on the CNN site from the 4:11 mark.
Smart Doll is occasionally featured on Japanese TV too - this filming was with actor and TV presenter Junji Takada.
Other Articles in “ Events & Updates Events & Updates ”
スマートドールとは
スマートドールおよびMIRAI株式会社の案内 ( learn more learn more )
2025 Japan Obon Holiday Shipping Schedule
Heads up, folks! Next week is Obon in Japan — a time when many families return to their hometowns to honor their ancestors. It’s a tradition that involves visiting family... ( learn more learn more )
Designer Con (Birmingham) 2025
Smart Doll will be exhibiting at ( learn more learn more )